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Tim Straus is an innovative marketing specialist experienced in the development of new products, new distribution channels and the set-up of new ventures within food organizations. For 25 years, he has applied his unique combination of marketing talents to help a full range of companies grow existing lines and successfully enter new categories.
As Principal and Chief Marketing Officer for The Turover Straus Group, Tim has assisted several Food Industry Clients in mapping out Strategic Paths for new product initiative and growth. These efforts have been successfully implemented by Hunt-Wesson, The National Dairy Board, The Quaker Oats Company, National Cattlemen's Beef Association, The J.M Smucker Company, Interstate Bakeries (Hostess), Aurora Foods (Mrs. Butterworth's, Mrs. Paul's), Sara Lee Foods, Farmland National Beef and many others.
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Prior to forming The Turover Straus Group in 1993, Tim served as the Senior Vice President/Director of Client Service for a leading food consulting firm, where Tim's new product experience included work with Tyson Foods, Continental Baking, JR Simplot, Campbell Soup and other food companies.Tim's early career experience includes working with Advertising Agencies supporting McDonald's and Procter & Gamble.
In addition to Tim's client work, he is also a frequent speaker on food trends and marketing issues, having addressed the Campbell's Microwave Institute, the International Dairy-Deli-Bake Association, the National Grocer's Association, American Meat Institute, 1999 Beef Summit and 2001 American Dietetic Association. He is often quoted in Food Industry Publications such as Food Technology, Meat Marketing & Technology and was the keynote speaker at the 2003 Prepared Foods Magazine New Product Conference held in September, 2003. In February, 2004, Tim spoke on strategically increasing dairy foods usage at the Dairy Innovation Conference. Most recently Tim was a speaker at Stagnito's Obesity Summit held in Illinois in June, 2004.
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