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Discovery Stage
with the
Innervation™ Process
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Scoping Stage
with the
Innervation™ Process
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Build Business Case Stage
with the
Innervation™ Process
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Robert Cooper, the designer of the STAGE-GATE® process, states "the game is won or lost in its first few plays."
Our system helps to define the New Product Strategy. It "defines the arenas of strategic focus -- in short, where you want to hunt."
Our integrated team of Marketing, Culinary and Technical Professionals isolate the best opportunity areas and the specific concepts to exploit them.
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The critical, upfront actions that precede the actual physical development of products are completed within the Innervation™ Process.
We define multiple concepts for exploiting each opportunity.
We develop physical prototypes of each concept for internal R&D review to gauge feasibility and to screen with consumers.
We obtain target consumer feedback on both the concepts and prototypes.
The entire proposition and product is very well defined.
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The key component of the Business Case is the product definition.
The Innervation™ Process delivers a tested and proven product definition ready for full development:
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Target market definition
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Product concept
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Benefits to be delivered including the value proposition
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Positioning strategy
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Product features, attibutes, performance requirements and high level specs.
This is completed with real prototypes in the same amount of time it takes to learn from "paper" only.
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