STAGE-GATE^®

Step I:
Strategic Assessment

Innervation™ starts with a Strategic Assessment of the key opportunity areas that your company's Brand and Operational assets may exploit with new products.

This Strategic Assessment defines multiple strategic areas and provides essential guidance for uncovering missing market details.

Step II:
Concept & Prototype Development

The first tenet of the Innervation™ Process is that every strategic opportunity may be met with more than one approach.

Therefore, we define multiple concepts that exploit the strategic opportunity.

We bring every concept alive with a real food prototype (something we are able to do very efficiently via our unique resources) to illustrate the concept, measure its viability with corporate manufacturing assets and screen with target consumers to define the most critical development efforts. We call this a REALCEPT^®.

Step III:
Concept
& Prototype
Screening with
Target Consumers

The second tenet of the Innervation™ Process is that the proof is "always in the pudding."

The Innervation™ Process screens the written concepts as well as the prototypes with target consumers by placing the prototypes into consumer homes to use. (We produce most prototypes in our facilities.) This is the REALSEARCH Approach.

Via this approach, we get in-home consumer reactions to multiple concepts. We get fuller learning on the strengths / weaknesses and expectations of the concept-to-product delivery elements that are essential to accurately defining the final product line.

And all of this is accomplished prior to any time being spent by your internal development resources. This allows these resources to concentrate only on the strongest winning concepts and products that have been pre-screened by consumers.

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