STAGE-GATE®

Key Critical Issues Facing New Product Development

Robert Cooper cites that 2/3 of new products that enter the Development Stage are failures in the marketplace. And these failures account for 46% of the resources committed to New Product Development.

He concludes that these failures are due to:

  • Skipped preliminary market assessments;

  • Lack of detailed market studies;

  • No prototype testing with the end user;

  • No preliminary technical assessment to determine viability.

TSG's three-step Innervation™ Process covers these critical issues.

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STAGE-GATE® is a trademark of the Product Development Institute, Inc.
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Concept and New Product Development Consultants for the Food & Beverage Industry
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