How the REALSampleSM System
Builds Sales for Ingredient Companies

Sales Targeting · Ingredient Applications · Operational Evaluation · Customer Presentation

Step One

Identify Category
Segments & Targeting

Step Two

Applications
Development

Step Three

Customer
Presentation

Through an integrated effort by our marketing, culinary and technical professionals, we assess the marketplace needs and your ingredients' physical and functional characteristics.

We match this with the specific needs of your customer base.

We then isolate the most opportunistic industries to exploit and outline a very specific development strategy for your approval.

Our Techno-Culinary Team develops delicious tasting (something many food technologists are not trained to do) applications that use your ingredients to their full advantage.

These applications are targeted to precise customers and their product interests, including re-formulations, line extensions or new product lines.

These REALSampleSM prototypes are complete with real food samples and protocept formulations and processes.

Upon your approval of these REALSampleSM prototypes, we produce limited quantities in our kitchens or your pilot plant.

Your sales team arranges a special showing with the targeted customer.

During this showing, your customer will see the advantages of your ingredient.

Using these application formulations, your customers will have a tremendous headstart in commercializing the application for marketplace introduction and placing orders for production quantities of your ingredient.


The Turover Straus Group - - www.turoverstraus.com
Concept and New Product Development Consultants for the Food & Beverage Industry
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