The Turover Straus Group is one of America's leading food innovation, concept and product development firms.

TSG was founded in 1993 by Alan Turover, a VP of Technology/R&D and Tim Straus, a Marketing VP. The principle guiding our company from the very beginning is that the faster a product or menu idea can be brought to life as real food in the development process, the more effectively it can be judged for potential success in the marketplace.

Therefore, TSG's innovation philosophy and success has always been driven by a strong combination of marketing strategy, creative culinary, and technical expertise applied to a client's development objectives.