Key Members of our REALcept® Team

Tim Straus Tim Straus Marketing

Specialty: Food Innovation

History: Advertising / New Product Development for McDonald's, Tyson, Procter & Gamble. Co-editor of " An Integrated Approach to New Food Product Development."

"Success means multiple repeat purchases. Written concepts are just a start. Only a REALcept® provides the information needed to make that assessment."

 

Alan Turover

Alan Turover Food Technology

Specialty: Strategic & International Technology Management

History: VP Product Development - Kraft Foods; VP, Research & Development - Dole Foods; Nestle

"The role of technology is to blend great taste and stability into a profitable framework. Only a REALcept® will demonstrate a product's future strength in this area."

 

Tim Straus Bob Hendrickson C.E.C. Culinary

Specialty: Creative Cuisine

Training: Culinary Institute of America, Hyde Park, NY; Marriott's Management Training

"My job is to ensure the food looks great and is delicious. If the food does not taste good and look good, then it will fail. Only a REALcept® ensures concept delivery from day one."